Why Data Mapping Is a Critical Exercise for Corporate Legal Departments Data mapping is the process of figuring out what information a company gathers, where it is kept and how it moves across the company. This article examines the importance of data mapping for corporate legal departments and how it fits into a larger strategy.


CEO of Speaker Media and Marketing, is the "Secret Weapon of Personal Injury Lawyers and Trial Attorneys" throughout the United States. Specializing as a marketing consultant to lawyers, with a primary focus on content marketing, social media, online video and mobile marketing strategies.